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SEO Tips
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SEO Tips to help you to attain high search engine ranking for your web pages. Be your own SEO and incorporate these SEO tips in your own website to get that edge over your competition.

Search Engine Optimization or SEO is the process of improving your website page to potentially improve its search engine ranking so as to enable your page to be found in the higher levels of “hits” of a search engine. This is done to drive more free traffic, also called organic traffic, to those pages.

Website optimization is synonymous to internet success.

What are the best SEO Tips?

The best SEO tips anyone can offer is to write great content that is unique and original and keep adding more great stuff! Content Is King.

With great content and original theme you will automatically be placed ahead of your competitors. And the search engines are always looking for more fresh and original content to add to their repertoire. Why will they not reward you with high search engine ranking with that real stuff in your website?

Before proceeding to know about SEO tips it is advised that you read the following article:

• Search Engine Optimization vs. Search Engine Smartness

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List of SEO Tips

No two SEOs can agree to what the best SEO tips are. We give below a number of SEO tips that you will find useful.

Although search engine optimization lays more stress on keyword optimization, yet we can say that it complete website optimization involves processes that are related to Content, Keywords, Links, Meta Tags, URL, Domains, etc.

Each web page requires to be individually optimized with respect to the above. The critical part is keyword placement.

These seo tips have been ranked in the descending order of their importance – that is from “Very Important” to “Must Avoid”.

The color scheme followed is:

 Very Important     Important     Avoid     Must Avoid

Click to jump to your desired section.

Content | Keywords | Links | Meta Tags | URL & Domains | Others |

SEO Tips w.r.t. CONTENT
	Write Great Content Content is King. The ultimate thing that really counts is great content. In the absence of great content even the best SEO with the latest tools can't do a thing to boost your website ranking.
	Write Unique Content Unique content that is different from the content on other websites is considered ideal for high search engine rankings.
	Regularly Add New Content Search engines love new content. So regularly keep adding new relevant content to your website.
	Keyword Density Keyword density indicates the number of times your keywords is visible in the text of your webpage. Ideally it should be in the range of 3 - 7% but not more than than that.
	Keywords in Bold and large Font Size Keywords or other text when highlighted with bold and large font size gets noticed by the search engines more predominantly. Use these features judiciously while not crossing the keyword density limit.
	Website Size Search engines usually love large websites. Create more relevant content and increase the size of your website in a justified manner.
	Keywords in the First Fifty Words It is important to place keywords in the beginning of the web page preferably within the first fifty words. Best way is use keywords in the title heading of the web page.
	Include Sitemap Search engines like to read sitemap in any website. So do include one in your website.
	Incorrect HTML Incorrect HTML obstructs search engine spiders to properly read your web pages and can cause them to drop it from indexing for lack of information. It is in your own interest to get your HTML validated on a regular basis.
	Keyword Stuffing If your keywords are visible too many times in your web page it does more harm than benefit. Lower keyword density doesn't get penalized but keword density of 10% and above is seen as keyword stuffing and can lead to severe consequences of getting banned by search engines.
	Using Invisible Text Absolutely avoid hiding keywords or other text in very minute font size or invisible font colors. This is taken as misleading the search engines and is not good for the future of your website.
	Using "Cloaking" Cloaking is done when you want to show the spiders one thing while a different one to your traffic. This is sometimes done to heavily optimize on some popular keywords and when the traffic reaches they are redirected to lesser popular web pages. This is unethical and can lead to banning of your website.
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SEO Tips w.r.t. KEYWORDS
	Choose Website Theme Keyword Choose your most optimum and profitable website theme keyword or keywords phrase that has high demand and low competition.
	Keywords in your Domain Name The name of your website domain should contain your keywords.
	Primary Keyword for each web page Carry out intensive keyword analysis and select primary keywords to make your web pages keyword focused pages. Go for keywords that have high profitability.
	Keywords in URL Save your webpage by including its page specific keyword in the file name so that your page URL gets properly indexed for that keyword. Example: http://your-domain-name.com/search-engine-ranking.html if your page specific keyword is "search engine ranking".
	Keywords in <title> tag Words between the <title> tags get shown as page title for the search results. Optimize the title by placing your keywords preferably in the very beginning but not farther from the third word.
	Keywords in Anchor Text Place your keywords in both inbound and internat links anchor text. Inbound links are more important because they carry a reference to your site from other websites.
	Keywords in Heading Tags Keywords placed in the heading tags esp. <h1> & <h2> get highlighted and search engines take point of that emphasis. Be sure to put keywords in the title of the page, (not to be confused with the <title> meta tag) which is usually set in the <h1> tag.
	Keywords in <description> tag Words between the <description> tags are not visible on your webpage but have great importance. These get shown as page description under the title of your webpage for the search results. Optimize them by placing your keywords preferably in the very beginning.
	Keywords inl <alt> tag while using Images Search engines don't read or view images. They, however do note down the words in the <alt> tag associated with each image. Do include your keywords in the <alt> tag.
	Secondary Keywords While choosing page specific keywords it is also important to find other keywords that can be included in the content of those pages. These secondary keywords give those pages second chance to get indexed on.
	Unrelated Keywords Don't optimize your web pages with unrelated keywords just because they have higher demand or lower competition. If the choice of keywords is not related to the theme of your website then it can have reverse effects.
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SEO Tips w.r.t. LINKS
	Keywords in Anchor text of inbound links One of the most important off-page criteria is to get quality inbound links that contain your page specific keywords. Have "Link to this Page" content with your keyword ready on your page so that other webmasters can copy and paste from there.
	Inbound links from Reputable Websites Getting inbound links from reputable websites that have high page rankings can give your own search engine ranking a tremendous boost.
	Inbound links from .edu and .gov Websites Also equally important is getting inbound links from .edu and .gov websites. Their references have more wightage and these translate into high page rankings.
	Keywords in Anchor text of internal links It is quite important to have your internal navigation link cotain your keyword in the anchor text. Don't have more than one such link per page.
	Number of Inbound Llinks The number of inbound links is indeed quite important but more than that it is the quality of those links that really counts.
	Llinks from Directories Links from good directories like Yahoo Directory and DMOZ can add to your page ranking. Be careful not to overdo this through unreputed and maybe cheap ones.
	Too many Outbound Links Having too many limks pointing towards other websites is not a good sign.
	Too many Internal Links Links that you create internally are for easy navigation. If you have a web of criss-crossing links that will create more confusion than ease and spiders won't take them lightly.
	Outbound Links to Suspicious Websites Outbound Links to suspicious websites is bad for the health of your own website. Always check the reputation of the website you are sending reference to.
	Cross or Circular Linking Many people try to make websites just to create links to their other websites. Similarly links are traded with other webmasters to point towards each other's website. This is considered as misguiding the search engines and can lead to banning of your website.
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SEO Tips w.r.t. META TAGS
	Keywords in <title> tag Words between the <title> tags get shown as page title for the search results. Optimize the title by placing your keywords preferably in the very beginning but not farther from the third word.
	Keywords in <description> tag Words between the <description> tags are not visible on your webpage but have great importance. These get shown as page description under the title of your webpage for the search results. Optimize them by placing your keywords preferably in the very beginning.
	Keywords in <keyword> tag Have no more than five keywords in the <keyword> tag. The first keyword is the specific keyword and others are secondary keywords.
	Don't use <refresh> tag for Redirecting Using <refresh> meta tag for redirecting traffic is considered as misguiding the search engines since many people have started misusing this facility. So avoid this technique.
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SEO Tips w.r.t. URL & DOMAINS
	Keywords in your Domain Name The name of your website domain should contain your keywords.
	Keywords in URL Save your webpage by including its page specific keyword in the file name so that your page URL gets properly indexed for that keyword. Example: http://your-domain-name.com/search-engine-ranking.html if your page specific keyword is "search engine ranking".
	Top Level Domain (TLD)- .com Top Level Domain .com is certainly better than .biz, .info, etc., and gets better ranking. The only problem is that your most desired name might not be available with .com TLD. Rather than settling for other TLDs it is advisable to look for other .com TLDs that are available. TLDs like .edu and .org are of course the search engine favorites.
	Hyphen in URLs and Domains Using hyphens in long URLs and even domains make them more readable, both for the humans and the search engines. Search engines have started linking a hyphen to blank space and hence it is recommended to use hyphens.
	Dynamic URLs Search engine spiders usually have a preference for Static URLs. So avoid using dynamic URLs. Use other methods to redirect long Dynamic URLs to short Static ones.
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SEO Tips w.r.t. OTHERS
	Fill <alt> tag while using Images An absolute must. Search engines don't read or view images. They, however do note down the words in the <alt> tag associated with each image. Better still, if you can include your keywords in the <alt> tag.
	File Location Search engines don't like to dig deeper to reach your HTML files. Have all your files in the root directory of your website rather than in many sub directories.
	Using Images Images are a visual treat. Unfortunately, the search engines don't like to feed on that treat. So do use them sparingly to add to the human factor. But don't overdo them.
	Using Javascript Search engine spiders don't like to read through Javascript coding. Use javascript only where necessary and don't write most of your web page content in it.
	Using Frames Search engine spiders don't like Frames either. They can't really index them properly. So avoid.
	Don't use Flash to create a page Search engine spiders like only HTML and just like images can't read through Flash either.

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