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Website Keywords
Various Types and Their Functional Responsibilities

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Website Keywords are words, phrases or a group of words. Words become keywords when they are assigned a duty to perform or a function to carry out.

Read on to know in detail about the various types of keywords and their roles. website keywords

Based on your keywords, the search engines rank your web pages and accordingly show your related pages in their search hits.

The search engines don’t think for themselves. You are the one who decides which one is the most suitable keyword for that particular web page. They take you for your "word" and place you in the results for that particular website keyword. You have to be very cautious about the choice of your website keywords.

That’s why choosing keywords is so important because with the right website keyword in your web page you will be "found" at a higher ranking in the search results of a search engine.

A deeper look into the various types of keywords is crucial part of your website keyword research.

If you want to know more about keywords and their importance you must read the article below:

Keywords are categorized based on the functional responsibilities entrusted to them. The same keyword has split personality and differs in its identity with different websites. These keywords are very flexible and slip into any role that is offered to them based upon the theme and concept of a website.

Broadly, there are six types of keywords.

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1. Seed Keyword

A seed keyword is essentially your website concept. It summarizes your website theme and your content revolves around your seed keyword.

These can be generalized in a broad manner using a single word or can be narrowed down by using two or more worded keywords – depending upon the theme of your website.

For example your website about books can have a single word seed keyword "books", which is a very broad keyword, or if you are dealing with only romantic books then you can narrow down your seed keyword to "romantic books" or still narrower to "romantic books by American authors". This then depends upon your website concept.

A seed keyword is generally used to initiate your keyword brainstorming and is rarely used as your site concept keyword. Being broad in its nature, it returns keywords in your website keyword analysis that are in wide difference that can hardly be used in one theme. You can use various website keyword tools like SBI! Brainstorm It!, Wordtracker, Google Adwords Keyword Tool, Keywordspy, etc to do your analysis.

The broader your website seed keyword the more time and research it will demand from you and you will have to run against severe competition. The narrower you go, your competition decreases, you have an easier life and you rank higher in search engines for those seed keywords.

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2. Site Concept Keyword

A site concept keyword is neither too broad nor too narrow. It is the perfect word or phrase that most suitably describes the theme or concept of your website.

When you enter the seed keyword that broadly describes your website concept in Wordtracker, you get a list of keywords which are site concept suggestions. Based on your judgment and analysis of numbers, you can choose keyword that most accurately summarizes your website concept.

In the above example we saw that even "romantic books" was too broad but "romantic books by American authors" is a good site concept keyword.

Speaking in terms of a metaphor we can imagine a site concept keyword to be a trunk of a large tree.

A site concept keyword is your area of focus. It is the foundation of your website. All other keywords in your website will somehow reflect to this website keyword. Like a tree trunk a site concept keyword holds all the branches and that’s what makes a website a cohesive one.

Thus this site concept keyword becomes your "mini seed word" and your further research will begin by expanding on this one.

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3. Sub-Concept keyword

A sub-concept keyword is where your site concept keyword branches out. Yes, these are all the branches shooting out of the tree trunk.

In yet another metaphor it can be understood to be like various chapters in a book. Just like each chapter is a category within the topic of the book, similarly each sub-concept keyword is a separate category within your site concept.

These sub-concept keywords are very important. They are deceptive in the sense that they project themselves as being too independent to be good enough to be site concept keywords. They can be, if you have enough content to weave around each such keyword. But the major difference lies in the fact that these sub-concept keywords have lower demand than their peer site concept keywords. That’s the key. Yet they have enough demand to form an independent category within the same website concept.

The importance of sub-concept keywords rises because being the branches of the tree they hold all the leaves. So they act as “hubs” which are linked with the mother trunk on one side and the offspring leaves on the other. They can also be termed as “hub keywords”.

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4. Page Specific Keyword

Each page of your website is like a leaf on a tree. It needs a branch to hold on.

Similarly each page specific keyword is an offspring of the sub-concept keyword. It is a topic within that category.

The page specific keyword exclusively, and in a very concentrated manner, describes in a nutshell what that page is all about. These are attained when a sub-concept keyword is expanded on. The results you get are fewer and there will not be many which can hold the weight of a page. Pick the ones which have sufficient demand. Leave the others aside.

We call this “Cherry Picking”. According to your own knowledge about each page and of course with the guidance of the numbers, you can cherry pick these page-specific keywords to create volume in your website. Just like a tree with many leaves looks beautiful; similarly your website will look full and lush if you have sufficient web pages. But remember one idea per page. Hence choose only one page specific keyword per page.

Each page of your website has to be focused on one page specific keyword only. That way the search engines don't get confused and are able to recognize the content of that webpage and accordingly that page gets categorized.

Just like nothing hangs from a leaf similarly this is how deep you will go in your website structure. If you have other page specific keywords with good demand then they will get their deserved place as other web pages, linked to that sub-concept keyword.

So effectively these two pages can be called “siblings”, hanging on the same twig.

SBI! Brainstorm It! is a very effective tool for your website keywords analysis. You can work through nearly 1000 keywords in one go and cherry pick the best ones, based upon not just your intuition, but also on demand, supply and profitability levels too.

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5. Page Related Secondary Keyword

While analyzing your page specific keywords you must have come across some website keywords that are quite similar in nature. You can call them “twin siblings” – two independent souls which look almost alike and belong to the same family. These can be defined as Page Related Secondary Keywords. These too have less demand and can’t be justified as independent sub-concept keywords.

Choose and pick the one with the most demand as your Page Specific Keyword while the remaining ones are the Secondary Keywords.

They can be used in the “Meta Keyword Tag” of your web page and can also occur in the content, although it is the page specific keyword which will attain prominence in your writing.

Secondary keywords give you another chance to be found for the same page for other search engine queries.

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6. Long Tail Keyword

Look at your page specific keywords list. There are some website keywords which have more than three or four words and have very little demand. You had thought that they were worthless. No. Keep them for future use. These are the Long Tail Keywords. They are very very specific in nature. Such long tailed keywords are used by people when they enter long worded search queries to look for “just that very specific information”.

Don’t mistake every three or four worded website keyword phrase to be a long tail keyword. What differentiates each one is their respective demand. One with very high demand can be a sub-concept keyword or a page specific keyword too! It is only those poor ones which have very little to almost nil demand that are long tailed keywords.

There is a ray of sunshine here. These long tail keywords are easily “winnable” because of their low demand and low supply. If such website keywords fit into the theme of your web page, then they have more chances of being picked higher in hierarchy for that website keyword than any other keyword in your website!

Also since people searching with long tailed keywords are very specific, you get what is called “targeted traffic” because what you provide for matches exactly with what your visitor was looking for.

Some time later you will discover that such long tailed keyword focused pages are getting found by people, more often than your other main pages. This is because of low supply or competition associated with these website keywords. This is another way to increase traffic to your website.

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Take Your Website Keywords Seriously.

We have discussed in detail about the various types of website keywords. You would have by now realized that the name associated with each website keyword type is merely a formality. What really counts is the functional responsibility each website keyword is assigned.

Take your website keywords seriously. Based on your website keywords, the search engines rank your web pages and accordingly show your related pages in their search hits.

If you want to know more about keywords and their importance you must read the article below:

Read the following article which illustrates about Resume Keywords as an example study:


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